Radio commercial voice over
Radio commercial voice over made to your brief.
Radio has no picture to lean on, so the voice carries the whole spot: the read, the pace and the pause before the call to action are all the creative has.
Why it works
What matters in radio commercial voice over
Three things that decide how this work turns out.
- 01
The voice is the picture
There is nothing else to look at, so casting and performance weigh more on radio than in any other format.
- 02
Exact lengths
Spots run at fifteen, thirty or sixty seconds, and scripts are timed so the last word ends inside the slot.
- 03
Local versions
The same spot is recorded with local names, prices and stores, without a new session each time.
Process
How a radio commercial voice over project runs
The steps from brief to delivery.
- 01
Script and music
You send the script and, if you have it, the music bed and the station requirements.
- 02
Casting and recording
Actors read the spot, and the read is directed for pace and warmth.
- 03
Delivery
A dry voice track and a timed version, in the format the station asks for.
Specs
Specs
What the quote states, before you commit.
- Lengths
- Ten, fifteen, thirty and sixty seconds, with tags.
- Files
- WAV at the sample rate your producer or station asks for.
Questions
Questions, answered.
Can you record local tags?
Yes, in the same session, delivered as separate files.
Do you cast regional accents?
Yes. The accent pages list what we cast.
How is the length checked?
We time every take against the slot and flag lines that run long.
Next
Where to go next
- Tv commercial voice overTV commercial voice over cast for the spot, timed to picture and delivered at broadcast loudness. Native actors, unbranded files to your spec.
- Promo voice overPromo voice over for channels and streamers: a consistent channel voice, fast changes and clean files for the playout team. Quote on your script.
- SpanishSpanish voice over by native actors: the script is adapted to the timing and checked by a native speaker, with unbranded files to your spec.
Quote radio commercial voice over.
Send the script, the languages, the usage and the deadline.
Or write to hello [at] voicepros [dot] com