Tv commercial voice over
Tv commercial voice over made to your brief.
A TV spot lives or dies on thirty seconds, so the voice is cast, timed and mixed against the picture and the broadcast loudness rule of the country where it airs.
Why it works
What matters in tv commercial voice over
Three things that decide how this work turns out.
- 01
Timed to the frame
The read is recorded to the cut, so the last word lands on the end card and the tag fits the legal line.
- 02
Broadcast loudness
Files are delivered at the loudness the broadcaster asks for, such as EBU R128 in Europe or ATSC A/85 in the United States.
- 03
Versions in one session
Thirty, twenty and ten second cuts and tags are recorded together so they match in tone.
Process
How a tv commercial voice over project runs
The steps from brief to delivery.
- 01
Brief and cut
You send the script, the animatic or the cut and the broadcaster rules.
- 02
Casting and session
Actors read to picture, and the agency directs the take live or through notes.
- 03
Delivery
A dry voice file and a mixed version, named by length and version.
Specs
Specs
What the quote states, before you commit.
- Lengths
- Fifteen, twenty, thirty and sixty seconds, plus tags for local offers.
- Loudness
- Set to the target of each broadcaster. The quote lists the targets you need.
Questions
Questions, answered.
Do you record to picture?
Yes. We work to your cut or animatic so timing is right before the mix.
Can you deliver tags for different retailers?
Tags are recorded in the same session and delivered as separate files.
Can you match a voice from another market?
We look for a similar voice in the new language and send both reads for approval.
Next
Where to go next
- Radio commercial voice overRadio commercial voice over with native actors, timed to the second and delivered as a clean dry voice for the mix. Get a quote on your script.
- Online video ad voice overOnline video ad voice over in many cuts and languages, with hooks, tags and versions delivered together. Native actors, unbranded files to your spec.
- Brief a voice overHow to brief a voice over so the quote is right the first time: the script, usage, languages, tone, timing, pronunciations and delivery, as a checklist.
Quote tv commercial voice over.
Send the script, the languages, the usage and the deadline.
Or write to hello [at] voicepros [dot] com